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March 02, 2015

Get Comfortable with a New Support Group, Spanx Launches New Pillow Cup™ Bra

Pillow Cup Lace
Pillow Cup Lace

Spanx started a bra revolution with the first-ever back smoothing, Bra-llelujah.  Now, thanks to a newly engineered design and ultra-plush cups, women everywhere can have 360° of support courtesy of the new Pillow Cup™ bra.  It’s a bra so dreamy, women will forget they have it on!  

Designed from the inside out using a 3D design process, the ultra-soft cups gradually balance, stretch and support, providing the most natural fit possible in a microfiber fabric that’s baby soft to the touch.

Back smoothing know-how has been taken to the next level with bonded technology in the wings and an embedded hook and eye closure, so that lumps, bumps and budges remain invisible under clothes. Dig-free straps are just as comfortable as the cups and widen towards the top to evenly distribute weight across the shoulders.

Pillow Cup bras are available in Signature and Lace styles, ranging from 34A-38DD, in an array of silhouettes and colors that all retail for $68.00 on


SPANX Pillow Cup™ Signature

  • Adjustable, dig-free cushion straps for all day comfort
  • Scooped ballerina back design keeps straps and back in place
  • Innovative underwire channel is poke-free and feels soft against the skin
  • Available styles: Lightly Lined Full Coverage, Lightly Lined Demi, Push-Up Plunge, Strapless, Wireless


SPANX Pillow Cup™ Lace Collection

  • French-designed no show lace— invisible under clothes
  • Elegant satin trim – accentuates French lace
  • Bonded edges— elastic-free for a smooth look
  • Available Styles: Unlined Full Coverage, Racerback, Push-up Plunge




Spanx was started in 2000 by Sara Blakely. With the invention of footless pantyhose, she revolutionized the undergarment industry, made panty lines a thing of the past and changed the way women around the world get dressed. Today, Spanx offers comfortable, everyday essentials ranging from shapewear, panties and bras to tights, leggings, jeans, active and swim. Whether it’s offering problem-solving innovations or giving female entrepreneurs a Leg Up, Spanx is all about supporting great women who do great things.  


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