SPANX Delivers Next Gen of Power With Power Series Launch and Clinique Partnership
SPANX Founder Sara Blakely started a panty line revolution with the invention of the first legband-free shaper short, the Power Panty. The celebrity fan favorite put SPANX on the map and the red carpet, giving celebrities and women around the world approval to mention their unmentionables.
Fifteen years later, SPANX is introducing the next generation of power, Power Series, a line of seamless shaping solutions that provide the ultimate foundation for a flawless look in five reformulated silhouettes. The line will be available exclusively at Nordstrom this month.
To celebrate Power Series, SPANX and beauty giant Clinique are teaming up to present Beauty Besties, a pairing of the best everyday essentials for girls on the go. SPANX and Clinique both share a strong commitment to serving and supporting women. As the leading prestige beauty brand, Clinique offers the best in everyday-beauty expertise, while SPANX provides products that deliver confidence every day.
“The launch of Power Series is the next step in our commitment to provide women with function and beauty every day. Like SPANX, Clinique focuses on women through the science of beauty with a shared dedication for innovation that is closest to her skin,” says SPANX CEO, Jan Singer.
With a new seamless design and soft knit construction, Power Series offers greater performance, higher aesthetics and a guarantee of lightweight comfort.
“The idea for Power Panties came from women asking for the second-skin feel they loved from our Footless Pantyhose, but in a shorter length,” says Sara Blakely, founder of SPANX. “Hundreds of prototypes later, we invented the first shaper short without a legband that stayed down on the thigh. Voila! It was amazing. Power Series is the next generation of Power Panties—with lighter weight yarns and no center seam on the tummy for an even more flawless look under clothes,” says Blakely.
The launch of Power Series also marks the unveil of a new SPANX package, focused on fast and intuitive product selection with clear icons identifying silhouette and type of solution—smoothing, shaping or sculpting. The packaging also features bold handwriting inspired by Sara’s own notebook she keeps with her at all times to capture ideas and creativity throughout the day.
Beginning April 9th at select Nordstrom stores, guests will be treated to a carefully curated power pairing of Clinique must-haves and a Power Series consultation to experience seamless, lightweight, all-day shaping power. In addition, events will include contouring tips from beauty industry insiders, raffles and a gift with the purchase of any SPANX item plus a Clinique Beauty Besties product.
SPANX and Clinique Power Pairs:
- When you like your hemlines short and your lipstick staying power long…
- SPANX Higher Power Panties (SRP $38) + Clinique Pop Lip Colour & Primer (SRP $18)
- When you want all-day control and don’t have time for touch ups…
- SPANX Power Short (SRP $38) + Clinique Beyond Perfecting Foundation & Concealer (SRP $27)
- When you want to contour your waist…and your face…
- SPANX Higher Power Short (SRP $38) + Clinique Chubby Stick Sculpting Contour (SRP $21/each)
For more information on SPANX and Clinique Beauty Besties, please visit your local Nordstrom location and Nordstrom.com. SPANX Power Series is now available at Nordstrom.
Sara Blakely revolutionized the underwear industry in 2000 when she cut the feet off a pair of control top pantyhose to improve her “rear view” in white pants. Her invention, SPANX, forever changed the way women around the word get dressed.
From day one it was Sara’s mission to support women’s bodies as well as their confidence, by offering choices to build the ultimate wardrobe beneath her wardrobe. When a women chooses SPANX, the benefits go beyond basic to deliver trusted performance in choices including smoothing styles with second-skin comfort, shaping options for more targeted support and sculpting products that offer total transformation. Today, the brand offers a variety of products to help women look and feel their best from shapewear, bras and panties to tights, leggings, jeans active and swim.
In 2006, the Sara Blakely Foundation was created with the goal to empower women and shape their lives, not just their bodies. To date, Sara and SPANX have made more than $24 million in donations to the Foundation, which supports education and entrepreneurship among women.