News Releases

March 02, 2015

Spanx Launches Everyday Essentials: Shape My Day Collection

SPANX Shape My Day Open-Bust Camisole
SPANX Shape My Day Open-Bust Camisole

Spanx has always been the go-to for special occasions and for providing a cinch in a pinch.  Now, women can get their daily dose of SPANX in Shape My Day, a collection of lightweight, breathable shapewear essentials design to be comfortable enough to wear every day.

The semi-seamless collection combines comfortable hosiery yarns with cut-and-sew fabric to provide support where it’s needed, and movement where it’s wanted—it’s the best of both worlds and the ultimate in everyday shaping. 

The Shape My Day collection includes an open-bust camisole, bodysuit, slip, high-waisted mid-thigh and girl short and was designed with comfort in mind. Pair any of the five shaping silhouettes below with new SPANX Pillow Cup bra styles for a twofold look that offers dual comfort and support.  Here’s the skinny on the new semi-seamless shaping systems!

 

Open-Bust Camisole, $58-$62, XS-3X, Natural & Black

  • Bonded neckline and arm openings won’t rub or irritate skin
  • Stay-put strip at hem—this cami rocks, but won’t roll!

 

Open-Bust Mid-Thigh Body, $84-$88, XS-3X, Natural & Black

  • Open-bust design with invisible edges so you can wear your own bra!
  • Bonded neckline and arm openings – won’t rub or irritate skin

 

Slip, $84, XS-XL, Natural & Black

  • Releases just below the hips and moves with you
  • Seamless zones = comfortable shaping, perfect to wear every day

 

High-Waist Mid-Thigh, $68, XS-XL, Natural & Black

  • Seamless waistband with polymer strip at back anchors garment in place
  • Bonded leg openings for a sleek transition to skin

 

Girl Short, $50, XS-XL, Natural & Black

  • 360° seamless waistband anchors garment in place
  • Stay-put strip at leg openings for a ride-free fit

 

ABOUT SPANX

Spanx was started in 2000 by Sara Blakely. With the invention of footless pantyhose, she revolutionized the undergarment industry, made panty lines a thing of the past and changed the way women around the world get dressed. Today, Spanx offers comfortable, everyday essentials ranging from shapewear, panties and bras to tights, leggings, jeans, active and swim. Whether it’s offering problem-solving innovations or giving female entrepreneurs a Leg Up, Spanx is all about supporting great women who do great things.  

###

                                                                              

Share this Article