Spanx Puts the Skinny in the Jean with the Launch of SPANX® Premium Denim Collection
The problem solvers at Spanx are covering butts in a jean-ious new way with the launch of a premium denim collection.
The brand known for revolutionizing the way women dress, proves it’s not just what your mama gave you—but what’s in your jeans that counts. With innovative technology, patent-pending fabric and slimming patterns, these flattering styles will bump your old jeans to the back of the closet.
“Denim is a staple in every women’s wardrobe, I wear jeans all the time, but there are so many things about them that I wish were different,” said Spanx Founder, Sara Blakely. “Fully loaded with style, comfort and hidden slimming, we put the skinny in the jeans to offer women a new secret weapon.”
The groundbreaking collection will offer two slimming styles designed with exclusive Triple Thread Technology™ to give women the best stretch and recovery keeping their jeans looking fabulous with every wash and wear. The innovative patterns make thighs look thinner and legs longer, and strategically placed pockets perk up rear views.
“At Spanx we’re not just about making you look good, we’re about making you feel good,” said Blakely. “No matter your age or your size, we’re really going to make you look great in your jeans.”
Here’s The Skinny:
The Slim-X® (Styles: Skinny, Straight, Super-Skinny):
• Classic five-pocket style with the slim built in
• Front slimming system designed with patent-pending Slim X fabric acts likes a hidden shaper
• Triple Thread Technology offers ultimate stretch and recovery
• Perfect pocket placement lifts for a perky-looking posterior
The Signature (Styles: Skinny and Straight):
• Exclusive flat waistband combines comfortable shaping that slims all-around
• Side zip eliminates bulk in the front
• Perfect pocket placement lifts and perks
The collection offers a number of washes for The Signature (blue wash, dark dipped, rich indigo) and The Slim-X (black, blue wash, dark dipped, indigo rinse, rich indigo) and will begin shaping rear views everywhere in late July 2014 on SPANX.com and in SPANX retail locations.
Spanx founder Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! In addition to the first footless pantyhose, Spanx is responsible for countless other industry-changing inventions including the first-ever shaper short with no leg band, the revolutionary shaping camisole, control-top fishnet pantyhose and the first back-smoothing bra, the Bra-llelujah! With an array of problem-solving products for every body type and budget, Spanx has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL.
In March of 2012, Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on their mission: To make the world a better place…one butt at a time!