News Releases

August 13, 2014

Spanx Stretches Coast-to-Coast with New Retail Stores Opening This Fall


August 13, 2014 -- Whether you’re East Coast chic or West Coast casual, this fall Spanx has your butt covered with a series of retail stores opening across the nation.  

“Our stores are very approachable,” says Sara Blakely, founder of Spanx. “No matter where you live they’re a place where everyone knows your name—and your bra size.”

Fall 2014 Opening Line Up

  • Las Vegas, NV- Spanx brings its transformational powers to Sin City’s Fashion Show Mall on September 5th.
  • Santa Monica, CA- Californians will get an extra lift at the Golden State’s first Spanx store, this October at Santa Monica Place.
  • Boston, MA- Also in late October, Bostonians can plan to look wicked smooth with an opening at Natick Mall.
  • Short Hills, NJ- New Jersey can expect nothing short of amazing results with an opening at the Mall at Short Hills, also taking shape this October.

Each Spanx store is designed with comfort, function, fashion and fun in mind. Inspired by the brand’s supportive products and bold personality, customers can expect booty tunes and booty shakes to fill the store.  And, whether you’re looking for everyday shaping, the most comfortable bras or your new favorite jeans, the Spanx Transformation Team has the expert product knowledge and know-how to make every shopper look and feel great!

In addition to popular shapewear styles, Spanx stores offer the entire breadth of products including fashion apparel, menswear, the full bra collection, swimwear and activewear all available in a range of colors and sizes.

About Spanx®

Spanx founder Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! The Spanx brand now houses more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men's undershirts. To help women everywhere experience the power of shapewear, Sara launched ASSETS®, a focused range of body-shapers and ASSETS® Red Hot Label™ by SPANX®, a luxe extension of ASSETS that offers a wider assortment of slimmers, bras and panties. With an array of problem-solving products for every body type and budget, Spanx has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL. In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on their mission: To help women feel great about themselves and their potential.

Share this Article