February 20, 2013
SPANX® and Sara Blakely Announce New Leg Up™ Winner: RainRAPS™
Atlanta, GA, February 20, 2013 - Spanx® and Founder Sara Blakely announce the newest Leg Up® winners, Stacy Struminger and Rachel Teyssier, founders of the company RainRAPS™. RainRAPS offers easy-to-store, fashionable raingear – so you’ll never get caught in the rain again.
Blakely started the Leg Up Program in 2010 as a way to pay forward her success and offer recognition to up-and-coming women entrepreneurs and their companies. Since its inception, the program has featured 10 businesses and 13 female entrepreneurs, promoting each to millions of Spanx fans via the Spanx catalog, website and social media channels, including The Rear View blog.
“Everybody needs a leg up when starting a business,” said Blakely. “Mine came when Oprah named SPANX a ‘Favorite Thing’.”
Amidst scores of applicants, Sara, selected RainRAPS as her own ‘Favorite Thing’. These pashmina-like rain ponchos offer a fashionable alternative to traditional raingear. Available in a wide array of color combos, each style features a two-toned, reversible design that’s available with or without a hood. Not only are these wraps pretty, they’re functional too: super-soft, lightweight fabric is completely water repellent, fast drying and easy to store in the complimentary travel pouch.
“This fabric is amazing! I stuck it underneath a running faucet, and it came out completely dry – that’s some seriously waterproof (and fashionable) rain gear,” Blakely said.
In addition to winning new fans at Spanx, Blakely and her team are excited to spread the word via the Spanx catalog, slated to hit homes February 20th, 2013, and circulating to more than one million fans.
Spanx Leg Up™ www.spanx.com/legup
About Leg Up™
Spanx wants to give other amazing women entrepreneurs their leg up! As Oprah gave Sara her big break by naming Spanx ® a ‘Favorite Thing’, Blakely is paying it forward by endorsing female entrepreneurs. “Everybodyneeds a Leg Up in the beginning of starting a business,” is Blakely’s philosophy. Through the Spanx catalog, spanx.com and its social media channels, Spanx ® highlights women and their business/products. Also, each woman chosen will receive a lucky red backpack – the same kind Sara used to start Spanx. Spanx does not profit in any way. The only hope is that another woman gets great exposure and her much-deserved leg up!
Spanx founder Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! The Spanx brand now houses more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men's undershirts. To help women everywhere experience the power of shapewear, Sara launched ASSETS®, a focused range of body-shapers and ASSETS® Red Hot Label™ by SPANX®, a luxe extension of ASSETS that offers a wider assortment of slimmers, bras and panties. With an array of problem-solving products for every body type and budget, Spanx has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL. In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on their mission: To help women feel great about themselves and their potential.
Public Relations Coordinator