SPANX® and Sara Blakely Announce Two Leg Up™ Winners
Atlanta, GA, September 2nd, 2014 - Spanx® and Founder, Sara Blakely, announce the newest Leg Up® winners: Caroline Van Sickle, founder of Pretty in my Pocket (PRIMP), along with Maggie Drake and Colleen Karis, founders of Bandolier.
“Everybody needs a leg up when starting a business,” said Sara Blakely, founder of Spanx. “Mine came when Oprah named SPANX a ‘Favorite Thing’.”
Since the “Oprah-moment” that catapulted Spanx from a small start-up to a household name, Blakely has been on a mission to pay her success forward and empower women to reach their full potential. The Leg Up program was created to offer women entrepreneurs and their businesses a chance to be promoted to millions of Spanx fans via the catalog, website and social media channels, including The Rear View blog.
Amidst a growing number of applicants, these two companies were selected for their smart solves and fashionable fixes. From a handy mobile beauty app that helps women make informed purchases to a chic cross body iPhone case that takes the place of a handbag, these businesses—and the women behind them—are improving the lives of women around the world.
About the Winners:
PRIMP is a mobile app that helps women discover and shop beauty products thanks to features like a barcode scanner, product reviews, how-to videos and direct purchase capability.
Founder Caroline Van Sickle was looking for a new job and a way to freshen up her beauty routine on a budget when she ventured down the drug store beauty aisle. Frustrated and overwhelmed by thousands of products, she headed home to research beauty blogs and how-to videos. Five hours later she had a shopping list and a startup idea.
Blakely was one of the many at Spanx who resonated with the app.
“Being a beauty product junkie, I was instantly drawn to this concept—it’s like having a personal beauty consultant on hand at all times,” Blakely said.
Bandolier offers a selection of stylish cross body iPhone cases that hold your credit card, driver’s license and cash for true liberation from carrying a handbag.
Founders Maggie and Colleen loved to travel and were constantly looking for a fashionable, functional way to carry their phone without a frantic search through their bags. With that, Bandolier was born.
“I love products that combine fashion and function. Bandolier’s stylish hands-free design is a pretty, practical solution,” said Blakely.
For more information on the program and its winners, visit Spanx Leg Up™ www.spanx.com/legup.
About Leg Up™
Spanx wants to give other amazing women entrepreneurs their leg up! As Oprah gave Sara her big break by naming Spanx ® a ‘Favorite Thing,’ Blakely is paying it forward by endorsing female entrepreneurs and their businesses. “Everybody needs a Leg Up when starting a business,” is Blakely’s philosophy. Through the Spanx catalog, spanx.com and its social media channels, Spanx ® highlights women and her business/products. In addition, each woman chosen receives a lucky red backpack–like the bag Sara carried as her “good luck charm” in 2000 when starting Spanx. Spanx does not profit in any way. The only hope is that another woman gets great exposure and her much-deserved leg up!
Spanx founder Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! The Spanx brand now houses more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men's undershirts. To help women everywhere experience the power of shapewear, the SPANX, Inc. portfolio now includes four brands: SPANX® by Sara Blakely®, ASSETS®, ASSETS® Red Hot Label™ by SPANX®, and Star Power by SPANX. With an array of problem-solving products for every body type and budget, Spanx has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL. In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on their mission: To help women feel great about themselves and their potential.