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November 12, 2014

SPANX® Announces Leg Up™ Winner

Leg Up Image
Leg Up Image

Atlanta, GA, November 12, 2014 - Spanx® announces the newest Leg Up® winner: Kristen Race, author of Mindful Parenting.

“Everybody needs a leg up when starting a business,” said Sara Blakely, founder of Spanx. “Mine came when Oprah named SPANX a ‘Favorite Thing’.”

Since the “Oprah-moment” that catapulted Spanx from a small start-up to a household name, Blakely set out to pay it forward and empower other women to reach their full potential. She developed the Leg Up program to offer female entrepreneurs and their businesses exposure to millions of Spanx fans via the catalog, website and social media channels, including The Rear View blog.

This winter’s winner, Mindful Parenting, was selected from an array of competitive companies for its far-reaching and much needed solutions on how to live a less stressful, more mindful life…just in time for the holidays!

About the Winner:

A parent, teacher and self-proclaimed “brain geek” Kristen Race, Ph. D. was inspired to write a book after giving a parenting workshop to a group of exhausted, stressed-out parents and witnessing their transformation.

Mindful Parenting is rooted in the science of the brain and delivers “simple and powerful solutions for raising creative, engaged, happy kids in today’s hectic world.” In this book, Dr. Race presents alternative approaches to handling what she calls generational stress and imparts how mindfulness transforms families to be happier, healthier and more focused.

“Reading Mindful Parenting really put into perspective how small changes make a big difference. I gave it to all the parents around the office – as a working mother of three, it’s a must-read!” said Blakely.

For more information on the program and its winners, visit Spanx Leg Up™

About Leg Up™

Spanx wants to give other amazing women entrepreneurs their leg up! As Oprah gave Sara her big break by naming Spanx ® a ‘Favorite Thing,’ Blakely is paying it forward by endorsing female entrepreneurs and their businesses.  “Everybody needs a Leg Up when starting a business,” is Blakely’s philosophy.  Through the Spanx catalog, and its social media channels, Spanx ® highlights women and their businesses/products.  In addition, each woman chosen receives a lucky red backpack–like the bag Sara carried as her “good luck charm” in 2000 when starting Spanx.  Spanx does not profit in any way. The only hope is that another woman gets great exposure and her much-deserved leg up!

About Spanx®

Spanx founder Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control-top pantyhose and the Spanx revolution began! In addition to the first footless pantyhose, Spanx is responsible for countless other industry-changing inventions including the first-ever shaper short with no legband, the revolutionary shaping camisole, control-top fishnet pantyhose and the first back-smoothing bra, the Bra-llelujah!

The Spanx brand now houses more than 200 products ranging from slimming apparel and swimsuits to bras, activewear and men's undershirts. With an array of problem-solving products for every body type and budget, Spanx has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL.

In March of 2012, Sara was named Forbes Magazine’s youngest, self-made female billionaire and one of TIME’s 100 Most Influential People.  Headquartered in Atlanta, GA and opening retail shops across the United States, Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, Spanx also shapes the world by focusing on their mission: To make the world a better place…one butt at a time!


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