ASSETS® By Sara Blakely® Launches Power Suits—Splashy Shaping Swimsuits

ASSETS® By Sara Blakely®, a shapewear brand by Spanx, is excited to announce the arrival of ASSETS Power Suits. Now women everywhere can confidently strut their stuff on the sand thanks to this collection of swimsuits with powerful shaping and stylish details.

 

Each of the stunning one-piece suits is exclusively designed to flatten the stomach with mesh slimming panels and keep the bottom line looking its best with a smart-release seat that banishes bulge, plus fabric that keeps its shape as it contours to the body. (No more saggy suits—or saggy rear!) Women can mix and match tankinis to suit their own body’s needs, pairing a flattering tankini top with a tummy-shaping bottom. Power Suits truly empower women to show off their best assets this summer.  

 

ASSETS Power Suits are available in a variety of styles and colors:

The Push-Up One Piece in basic black is a classic go-to style that maximizes the bust with push-up cups and underwire support. Plus, a center seam and support band in back offer additional shaping support.

 

The perky Push-Up Tankini in stylish zebra print offers ample lift and support for your girls, while a twisted front detail draws attention upward. Pair this top with a Power Suit bottom for total tummy control.

 

The Tie Swim Dress offers a stylish, sporty look that’s perfect for the water baby on the go! This sassy suit, available in splashy Caribbean Teal, features silhouette slimming support, a flattering full-coverage skirt that skims the body, and a flirty front bow detail to tie the look together.

 

The Full-Coverage Bottom is styled like your favorite Fantastic Firmers® Panty. This slimming-in-front style (also available in a High-Rise Bottom, which sits just below the bust for more coverage) is the perfect match with any Power Suit Tankini Top. And in basic black, these bottoms are the perfect match for any top. 

 

The flirty black Skirtini gives your bottom line complete coverage thanks to a built-in shaping panty, and a Spandex lining in back to give your booty a boost!

 

A top-notch style that’s flattering on every bust? The Halter One Piece! This visually slimming style features shirring detail on the sides, while push-up cups and underwire support are enhanced by zebra trim at the neckline. Wear this suit to wow!

The black Halter Swim Dress is anything but basic. The suit features ruffle detailing at the legs, is fitted to the body and—thanks to shirring under the bust—fits most every chest size.

 

The fully supportive and completely classic Full-Coverage One Piece (in signature In Bloom pattern) features geometric details, silver hardware accents and ASSETS signature aqua stitching. Plus, adjustable straps are great have you covered up top!

 

The high-style High-Neck Halter One Piece in vibrant Italian Paisley features an ultra-flattering neckline and is the glam suit you’ll reach for when you want to look and feel your best on the beach.

 

The full collection of Power Suits is already making a splash and is available on spanx.com/assets, at Target stores nationwide and on target.com. Select styles available from size from small to extra large, ranging from $50 for one-piece suits to $55 for mix-and-match tankini options. Color offerings include not-so-basic black, vibrant patterns and stylish zebra-trim.

 

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Jessica Alba to Madonna. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah!® In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear®. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and redefines the men’s underwear category with cotton and zoned performance undershirts and cotton comfort bottoms.