ASSETS offers a shaping “slim”ulus package no woman can deny!

November 12, 2009

ASSETS Offers a Shaping "Slim"ulus Package No Woman Can Deny!

This fall, Assets by Sara Blakely offers new stylish shapers that are sure to make you look slimmer, be comfortable and feel fabulous all season long.

The Assets by Sara Blakely fall 2009 collection offers smart shapewear to help fashion-conscious ladies manage their assets and look their best while doing it. Complete with new firming styles to take the wiggle out of your jiggle, mama shapers to boost your bump and patterned tights that jazz up any ensemble, the Assets fall lineup is sure to have every butt covered! Plus, Assets soars to new doors with expanded distribution to retailers including LOFT (Ann Taylor), Dillard’s and Belk. Thanks to fashionable new styles and new retailers, women around the country are sure to fall in love with the Assets by Sara Blakely fall collection.

NEW ASSETS Marvelous Mama
Who says you can’t flaunt your assets when you’re pregnant? This collection of maternity shapers is designed to help moms-to-be look smooth and sassy for all nine months!

ASSETS Maternity Unbelievable Underwear boost your bump and bum with comfy shaping support. These undies comfortably shape, smooth and firm the hips, thighs and rear while providing comforting support for the tummy and lower back. ($20, Sizes: 1-4; Colors: Black & Nude; In stores 9/09)
ASSETS Maternity Terrific Tights offer your legs a stylish look for every trimester. This opaque legwear is a great way to spice up your maternity wardrobe and flatter your figure. Best of all, these tights offer underbelly and back support that lifts away pressure. ($18, Sizes: 1-4; Colors: Black & Brown; In stores 9/09)
ASSETS Maternity Perfect Pantyhose help mama glam up her gams and show off her bump! These tights slim all around with a comfy control top that eliminates panty lines. Plus the slick, non-compression yarns grow with your tummy all 40 weeks and won’t cling to your clothes. ($16, Sizes: 1-4; Colors: Black & Nude; In stores 9/09)

NEW ASSETS Shaping Hosiery Complement your curves with shaping hosiery that puts the fun in function! This fashionable legwear comfortably slims all around while adding a flair with no trace of VPL.

ASSETS Terrific Tights moved up the waistline with ASSETS High-Waist Terrific Tights for a smooth silhouette top to toes. ($16, Sizes: 1-5; Colors: Black & Brown; In stores 9/09)
ASSETS Textured Terrific Tights offer more pattern options, so you can flatter your figure and show your flair for fashion this fall. New Patterns: Basket Weave, Scallop, Woven, & Pucker Stripe! ($16, Sizes: 1-5; Colors: Black & Brown; In stores 9/09)

ASSETS is available at Target, LOFT, David’s Bridal, Avenue, Belk, Dillard’s, Jessica McClintock and www.loveassets.com.

ABOUT SPANX

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah! In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and to men with a redefined cotton compression undershirt.