Hot off the Press – ASSETS

"They're called the Fantastic Firmers Girl Short, and they're HALF the price of the Spanx version at a cool $23."

ASSETS Terrific Textured Tights in All Over Diamond featured

Check out Target’s ASSETS line (a low-cost line designed by the makers of Spanx).

Our first ASSETS Espanol hit ever! ASSETS Fantastic Firmers High Waist Girl Short is featured as the best shaper option in the “Bajo control” section, which translates to “Under control”! This story includes a great...

A recent issue of In Touch featured four fantastic products for offering an instant slim-down. Here is what they suggest: Sara Blakely Seamless Mid-Thigh Shaper: Smooth your butt and thighs under skirts and pants. $28, loveassets.com.

You can find body shapers in mass-market retailers, too, like Target. The Bullseye store carries Assets by Sara Blakely — yes, Ms. Spanx herself, who wanted to offer women a less expensive version of her popular shapers. For example, the Assets Unbelievable Underwear panty hose, which are constructed of 90 percent nylon and 10 percent Spandex, smooth your tummy, hips, thighs and rear. The line ranges in price from $12 for panty hose to $30 for shapers, with price points in between, according to Target.com. Read more from this Tulsa World article at http://www.tulsaworld.com/scene/article.aspx?subjectid=370&articleid=20100112_43_D1_Shapew93464

Miley Cyrus is our newest ASSETS celebrity fan! This issue features ASSETS Superior Slimmers Mid-Thigh Shaper as a great way to tighten-up while sporting minis. InTouch claims Miley uses this trick!

Lucky magazine features ASSETS Terrific Tights in their “Accessories report”. Includes a fabulous fashion shot of the tights!

A fantastic ASSETS story, featuring ASSETS Fantastic Firmer Tank! This story also touts ASSETS celeb fans like, Katy Perry and Miley Cyrus!

The only shapewear I’d worn previously was control-top pantyhose, and those things pinched so much that I swore never to wear them again. I thought the Assets shorts would have the same effect, but, fortunately, I was wrong. The shorts don’t pinch, but somehow magically hold everything—thighs, butt, and lower abs—up where gravity can’t get to them.