Make the Most of Your ASSETS: Fall 2010 Collection

ASSETS by Sara Blakely, a shapewear brand from industry leader Spanx®, introduces new slimming solutions in its Fall 2010 collection. The innovative additions will help make savvy and fashion-conscious women feel smooth, sleek, and confident in every outfit, perfect for both night and day. With bras, camis, tights, and hose – ASSETS has you covered from tummy to toes!

 

Spanx founder Sara Blakely launched ASSETS in 2006 to offer quality shapewear to even more women at a great value. Available at retailers like Target, LOFT, Dillard’s, Belk, David’s Bridal, Motherhood Maternity, The Bay, and Alfred Angelo, ASSETS products are designed to help women look slimmer, be comfortable, and feel fabulous!

 

Here is the skinny on the fall collection:

• New! ASSETS Brilliant Bra™ $32
  • Smarter than the average bra! Brilliant Bra debuts as the first bra in the ASSETS family. This newest addition shapes, supports, and smoothes “the girls” from front to back, eliminating any trace of back fat. Never-been done innovative hidden front adjuster straps hook underneath for a stay put, customized fit and sleek finish all the way around. Launching 8/25/10, size offerings include 32-34A, 32-38 B-D and color offerings include White, Nude, and Black.

• New! ASSETS Ultimate Ultra Sheers™
  • Starter Pack with shaper and 3 legs, $16; Replacement 3-Pack, $12
  • The first-ever shaping sheer with a back-up plan, these shaping sheers are sheer genius. They are practically invisible and perfectly acceptable to wear with any peep-toe shoe. Complete with a shaper and three legs, they tan and tone the legs without going to the gym! To avoid a run on-the-go, stash a replacement pack to make your life easier…one leg at a time. Currently available at select Belk stores and Dillard’s, Ultimate Ultra Sheers will also launch in Target this coming spring. Sizes include 1-5 and available color offerings include Cream, Nude, Coffee, Off-Black, and Black.

All ASSETS hosiery provides all-around slimming support complete with a control top that targets the tummy, hips, thighs, and tush!

• ASSETS Terrific Tights, $14-$18
  • Complete with new hues and a high-waist option, you will want to flaunt your gams all fall! New colors include purple Sage, Ruby, Burgundy, and Blackberry. Sizes include 1-5 and additional color offerings include Black, Brown, and Slate.

• ASSETS Terrific Textured Tights, $16-$18
  • Strut your stuff! Our vertical designs elongate legs and spice up any look with patterns like Raised Chevron and All Over Diamond. New Pattern: Bow-tie. Sizes include 1-5 and color offerings include Nude, Slate, Brown, Blackberry, Charcoal, Gray, and Black.

• ASSETS Marvelous Mama™ Maternity Hosiery, $16-$20
  • New patterns add fashion-forward styling to any maternity wardrobe. The comfy non-compression belly will hug your growing baby bump for all 40 weeks, while the thighs and tush are targeted are smoothed taking care lumps, bumps, and VPL! New Patterns: Opaque Stripe and Fishnet Perfect Pantyhose. Sizes include 1-4 and color offerings include Nude and Black.

Your top-half will feel toned and jiggle-free with these shape shifting stunners!

 

• ASSETS Half-Sleeve Scoop Neck Top, $34
  • Stop the wiggle of bat-wing jiggle with the inner-shaping power that tones and tightens the upper arm. Whether layered or worn solo as a top, this sleek silhouette is a classic addition to any wardrobe! Sizes include S-XL and color offerings include White, Nude, and Black.

• ASSETS Cowl-Neck Tank, $30
  • The sophisticated neckline is a fall favorite and the body of the top is full of tummy-taming control. Sizes include S-XL and color offerings include Cream, Metal, Blackberry, and Black.

• ASSETS Criss-Cross Cami, $30-32
  • This stylish cami accentuates the narrowest point of the waist, with smooth supportive shoulder straps, figure flattering v-neck line, and comfy compression tummy control. Sizes include S-XL and colors offerings include Ruby, Metal, Cream, and Blackberry.

• ASSETS Open-Bust Cami, $26-$28
  • This top will slim your mid-section as well as provide under-bust support. Complete with adjustable straps to provide a custom-fit, the slick outer fabric won’t cling to clothes. This cami is also a great option for post-pregnancy tummy control, allowing easy access for nursing moms! Sizes include S-XL and color offerings include Black and Nude.

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah! In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and to men with a redefined cotton compression undershirt.