Announcing Haute Contour

February 04, 2009

Announcing Haute Contour

SPANX, Inc.® proudly introduces the first ever Sexy, Sumptuous, Shapewear with a new brand, Haute Contour! For years, the First Lady of Shapewear, Sara Blakely and SPANX Inc, have brought you shapewear solutions to help you look great in your fashions- now they are bringing fashion to your shapewear with beautiful shapewear designed to slim the derrières and torsos of fashionistas everywhere. Haute Contour by SPANX is truly the dessert of shapewear –now you can have your shape and sexy too!

Sara Blakely, founder of SPANX, Inc. said; “I’m excited to solve another problem for women with my newest brand, Haute Contour. SPANX was born because I wanted to make shapewear comfortable. Haute Contour was born because I wanted to make it beautiful.”

Lace and sexy sheer shaping camisoles are available in several flattering necklines and each one is beautifully backed with shaping and soft supporting micro-fiber. These glamorous tops can be worn as sexy lingerie in the bedroom, delicious underpinnings or as stand-alone pieces that will wow! Each camisole captures the allure of ooh-la-la lingerie and combines it with the most technologically advanced slimming shapewear.

Haute Contour introduces two stunning mid-thigh shapers that look too good to be shapewear and still smooth in all the right places. The Luscious Lace and Sexy Sheer Mid-Thigh Shapers have all of the support and shaping benefits you associate with a SPANX mid-thigh shaper, with the beauty and elegance of fine lingerie. Haute Contour also features the seductive Luxe Lace thong- the ultimate contouring couture panty.

Shapewear collections are available in Blush, Sterling and Pitch, sizes XS- L. Price range is $88-$198 for shapewear.

ABOUT SPANX

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah! In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and to men with a redefined cotton compression undershirt.