Lavish, Sexy, and Ravishing… Haute Contour Introduces New Spring Standouts
April 27, 2010
Last spring, SPANX, Inc. ® redefined and refined the shapewear world by launching the first-ever shapewear to be seen in, Haute Contour™. The sexy, sumptuous collection of lingerie-inspired looks was created with the most innovative, yummy fabrics and designed to contour and enhance the body. Women everywhere fell in love with the tres ‘Haute’ collection coined “the Dessert of Shapewear™” because they could finally have their shape and sexy too™.
“Since having my first baby last year, I’ve relied on Haute Contour more than ever to help me feel sexy and shaped at the same time,” says Spanx founder Sara Blakely. “Each piece combines the allure of “ooh-la-la” lingerie with the most technologically advanced slimming shapewear!”
Staying true to its fashion-forward origins this season, Haute Contour continues to offer on-trend looks for women to be stylishly shaped, with a spring collection that includes striking camisoles and a sheer, sexy bra. These new designs can be worn as lingerie in the bedroom, delicious underpinnings, or as stand-alone fashion pieces that will wow.
Seen on the runways of Marc Jacobs, Christian Dior and Jean Paul Gaultier, sheer bras peeking out from under utilitarian jackets is a fresh way to showcase your lingerie collection by day. Now, women can achieve this look while smoothing and slimming their backs with Haute Contour’s new Sexy Sheer-Back Bra.
The Sexy Sheer Back Bra features a long-line bodice for a smooth, streamlined
silhouette and elegance in the form of a plunging neckline, bonded trim, and full back. This bra will quickly become your favorite with adjustable straps, padded cups, hidden side adjusters, and underwire support for an assured fit. ($148, 32A – 38D, Blush and Pitch)
silhouette and elegance in the form of a plunging neckline, bonded trim, and full back. This bra will quickly become your favorite with adjustable straps, padded cups, hidden side adjusters, and underwire support for an assured fit. ($148, 32A – 38D, Blush and Pitch)For women seeking the sophistication of chic tops that can be worn under suits and jackets – a look WWD recently called “very sleek and modern” – Haute Contour is this season’s must have! Couture meets control in this collection of camisoles that offer delicate detailing, slimming support, and sheer stylishness.
The vintage-inspired Lavish Lace Camisole offers soft shaping power mesh and luxurious micr
ofiber that trims the torso and flattens the stomach. The beauty is in the details here with adjustable straps that allow for a custom fit and beautiful lace at the neckline. ($128, S – XL, Blush and Pitch)
ofiber that trims the torso and flattens the stomach. The beauty is in the details here with adjustable straps that allow for a custom fit and beautiful lace at the neckline. ($128, S – XL, Blush and Pitch)With silky shaping microfiber that smoothes and flattens, the Sexy Sheer Camisole is an
eye-catching piece with an elegant neckline featuring chic, pleated fabric detailing. ($158, S – XL, Blush and Pitch)
eye-catching piece with an elegant neckline featuring chic, pleated fabric detailing. ($158, S – XL, Blush and Pitch)A beautiful satin-trimmed boat neck and a rosette detail flatter the décolletage while a shaping
power-mesh and silky microfiber comfortably smooth the torso. With such chic touches, what’s not to love about the Ravishing Rosette Camisole? ($198, XS – XL, Blush and Pitch)
power-mesh and silky microfiber comfortably smooth the torso. With such chic touches, what’s not to love about the Ravishing Rosette Camisole? ($198, XS – XL, Blush and Pitch)ABOUT SPANX
Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah! In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and to men with a redefined cotton compression undershirt.
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