Bottom’s Up! SPANX for Men Launches Underwear and Offers Men More Compression Up Top

September 12, 2010

Now men everywhere can stock their drawers with SPANX® for Men drawers! Industry leader Spanx tackled men’s guts and is now offering comfortable coverage for their butts by adding underwear to their sell-out Cotton Compression Undershirt collection. And for men who want even more middle management comes the powerful seamless Zoned Performance undershirt. box

In 2010, Spanx, known for shaping women like Oprah Winfrey and Gwyneth Paltrow, leveled the playing field offering Cotton Compression Undershirts to the Steadmans and Chris Martins of the world. This season the comfortable yet controlling shirts have met their match in the form of Comfort Cotton Briefs and Boxer Briefs. Combining the look and feel of every man’s favorite underwear with an innovative, breatheasy™ 3D pouch, SPANX for Men has set the standard yet again.

“After 10 years of looking at women’s butts, I’m so excited to get into men’s underwear!” said Spanx founder Sara Blakely. “Men love our Cotton Compression Undershirts and were asking for underwear to match. We wanted to give them really comfortable underwear with benefits and created an innovative 3D mesh pouch that gives guys plenty of stay-cool breathing room. This season we’re also introducing the Zoned Performance Undershirt – a physique-improving, seamless wicking undershirt with targeted compression zones that will transform his torso and chest.”

The SPANX for Men range of shirts and underwear can be found on spanx.com and at Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdales, and Dillard’s.

Cool. Classic. Contained. Comfortable. SPANX is man’s new best friend with benefits:

The SPANX Comfort Cotton Underwear is available in two classic styles, the Brief ($38) and Boxer Brief ($48)

in sizes S-XXL and colors white and black. Trunk fans stay tuned – coming next spring!

Innovative 3D pouch design adds dimension and depth for an enhanced profile
Cotton Compression fabric combines with Breatheasy™ Mesh Technology for a comfortable fit and a cool feel
Stretch-and-Recover System: Bottoms expand when put on body, yet keep their shape wear after wear
No more sagging bums! Long-lasting, high-gauge Cotton Compression fabric contours to the body for a close fit
Moisture-wicking cooling zones under groin
Continuous cotton on bottom for seam-free comfort

For seamless, maximum shaping and an instant transformation, he’ll love the SPANX Zoned Performance Crew Neck ($78), V-Neck ($78), and Tank ($75) in sizes S-XXL and colors white and black:

Designed to perform every time, powerful targeted zoned compression keep love handles and guts in check.
Don’t sweat it! Shirts feature Breatheasy™, moisture-wicking cooling zones through under arms and back
Lumbar support zone improves posture
Seamless athletic design allows for maximum mobility

The best-selling SPANX Cotton Compression Undershirt is available in three staple styles: Crew Neck ($58), V-Neck ($58), and Tank ($55) in sizes S-XXL and colors white, black and new for fall heather grey launching in September:

Firms chest, narrows waistline, flattens stomach, and improves posture
It sucks to suck in, and now you don’t have to thanks to high-stretch cotton for maximum comfort and containment
Stay cool with high-quality, soft cotton that allows for ultimate breathability and moisture absorption

About SPANX

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah! In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear^™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and to men with a redefined cotton compression undershirt.