On Your Mark, Get Set, SPANX! The Race to the Red Carpet is on

 

 

Just in time for the Golden Globe Awards, celebrity fave and stylist must-have Spanx rolls out the red carpet treatment on a mission to reign in rolls, tighten tummies and boost booties. In an award season first, Spanx is packing a 1-2-3 punch to keep Hollywood’s hottest looking tight and toned at the Golden Globes, Screen Actors Guild Awards and the Academy Awards®.

 

From the pre-show workout, to a morning in the makeup chair, to the red carpet pose- off, nominees and notables including Michelle Williams, Jessica Chastain and Zooey Deschanel will be ready for their close-up thanks to the three SPANX shaping swag bags. And celebs won’t be the only ones getting their SPANX on. With contests on The Rear View™ (the Spanx blog) and Twitter, as well as giveaway opportunities for media outlets, every SPANX fan will have the chance to feel like a star.

 

A shoe-in for “best supporting,” each slimming surprise will arrive just in time for a major event, ensuring that Spanx has celebrity butts covered from award season start to (rear) end!

 

Here’s the skinny on the slimming swag:

 

The week before the Golden Globes, starlets will receive a black quilted SPANX yoga bag filled with a pink yoga mat, SPANX Active Power Pants and a signature SPANX Heart Beats Tee (a joint charitable initiative with proceeds going to the American Heart Association). Celebs can be sure their heart is in the right place—and the rest of them will be too!

 

Just in time for the Screen Actors Guild Awards, a SPANX lingerie bag will introduce celebs to Hollywood’s new “it” couple: the new SPANX Bra-llywood Hills bra and spring’s But…Naked Panty. Because no one should let their Golden Globes (or Gluteous Maximus) SAG on the red carpet!

 

Arriving a week before the granddaddy of all awards shows, The Oscars ®, A SPANX slate takes “action” against lumps, bumps and VPL on the red carpet with celeb-favorites like the Slimmer & Shine™ Tunic and an In-Power™ Line Footless Shaper, ensuring 360 degrees of flawless fashion.

Standing out in a sea of suits means standing taller and looking sharper (and smoother) than the rest of the fellas on the carpet, so leading men will receive their own support thanks to a SPANX for Men delivery a week before The Oscars®. Because when it comes to the competition for best dressed, there’s no such thing as “it’s an honor just to be nominated.”

 

Spanx founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! The problem-solving brand has become a red carpet must-have for celebrities and a daily necessity for women and men everywhere. Headquartered in Atlanta, GA, SPANX is available in 35 countries and now offers more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men’s undershirts. These body-shaping innovations have secured SPANX a place in pop-culture, with daily mentions everywhere from CNN to SNL. In addition to keeping butts covered, SPANX also shapes the world by focusing on their mission: To help women feel great about themselves and their potential.