SPANX introduces a new Bra-ssortment for Spring 2012!

Spanx introduces a pletho-bra of styles to add to your collection for Spring 2012! Whether walking the red carpet or walking the dog, these figure-flattering bras help support and slim. The new array of styles epitomizes SPANX thinnovations like back-smoothing and side-slimming, and bring some new perks to the classic SPANX Bra-llelujah!

 

Complete your girls’ bra-tourage with these new styles from Spanx:

 

 

Bra-llelujah! Lace Underwire Contour is the best-looking Bra-llelujah yet! Featuring gorgeous lace cups and the same great back-smoothing features as the Bra-llelujah collection, this stunning style ups the elegance factor, making it one to show off. You’ve got to try it to bra-lieve it! ($68; Offered in black, and natural32-36 A-D; 38 B-D)   The Bra-vo! Back-Smoothing Bra is engineered to fit your girls flawlessly.  Whether giving a standing ovation or taking a bow, this bra features a light, soft mesh that’s secretly supportive. Three cheers for this flattering style that’s sexy on every size! ( $72; Offered in Black and Natural 34-36 B; 32-44 C-DD; 38-44DDD)   The Bra-liminate Minimizer is ultra-comfortable and designed with the full bust in mind! Minimizing the chest by 1”, you can now confidently command attention knowing SPANX has your girls covered! ( $68; Offered in Black and Natural 36-44 C-DD; 38-44 DDD)   Look like a Hollywood Starlet in the Bra-llywood Hills! Side-Slimming Bra. This profile-narrowing, bust-lifting bra features an ultra-innovative cup that's engineered to comfortably give your golden globes a glamorous embrace! ( $68; Offered in Black and Natural 32-36 A-B; 32-38 C-DDD)

Spanx bras are available at SPANX.com. Launch dates vary by style.

 

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Jessica Alba to Madonna. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah!® In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and redefines the men’s underwear category with cotton and zoned performance undershirts and cotton comfort bottoms.

                                                                                                ###