SPANX Wants Women to Get But…Naked

Spanx, the shapewear thinnovators behind Skinny Britches®, the Slimplicity® Booty Booster and SPANX Active, have changed the face of foundations from the backside once again with the launch of But…Naked Panties.

 

With a focus on comfort, these panties are so amazingly soft and sleek, it’s like wearing next to nothing!

 

Inspired by the women of Spanx’s own butts and the need for panties to wear when shaping isn’t desired, these one size fits most undies are sure to become a Spanx fan favorite. The light-as-air underwear is available in three cuts: the Thong, Bikini Brief and High-Leg Brief.

 

Three distinct styles, yet the waistband stays the same on everbody’s frame! The feather-weight foundations promise squeeze-free sides and a wedgie-free fit, while super stretch and recovery mean waistbands won’t waiver with wear.

 

“We’ve always been dedicated to keeping women’s butts covered,” said Spanx Founder Sara Blakely. “Now we’re excited to do it [that] with our most comfortable panty yet!”

 

 

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Jessica Alba to Madonna. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah!® In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and redefines the men’s underwear category with cotton and zoned performance undershirts and cotton comfort bottoms.

                                                                                                ###