Spanx Wants You to Spoil Yourself Cotton!

February 07, 2012

Spanx, the leaders in shapewear, are excited to announce the soft launch of the first ever all-cotton shapewear collection, Spoil Me Cotton.

Sumptuous cotton, visually slimming seams and a hug of shaping (thanks to double-layer tummy control) make this collection the softest way to slim down.

“Women have been asking us for a cotton collection, so I’m super excited about the launch of Spoil Me Cotton,” said Spanx founder Sara Blakely. “By combining the luxury, breathability and comfort of cotton undies with the shaping power of Spanx, we think this new collection is sure to spoil our fans!”

This indulgent line of ultra-comfy styles is sure to revolutionize software, with three plush pieces:

Spoil Me Cotton Tank, $64

V-neck silhouette flatters the bustline
Tank-style straps keep bra straps from playing peek-a-boo

Spoil Me Cotton Tank Body, $74

Scooped neckline offers ample cleavage
Full panty bottom features hook-and-eye closure for an easy on-and-off

Spoil Me Cotton Panty, $40

High-rise panty style offers ample coverage
High-gauge, Real Lasting® cotton looks fresh wear after wear

The SPANX Spoil Me Cotton collection is available in shell and black at Spanx.com.

About Spanx, Inc

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Jessica Alba to Madonna. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah!® In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and redefines the men’s underwear category with cotton and zoned performance undershirts and cotton comfort bottoms.

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