Slimming Meets Swimming with the Launch of SPANX® Swimsuits

January 26, 2010

SPANX Swim All The Wave Bandeau One Piece in Spanx Red

Slimming Meets Swimming with the Launch of SPANX® Swimsuits

From the leader in shapewear comes SPANX Swimsuits, a long-awaited collection of chic women’s swimwear with the body-shaping magic of Spanx on the inside.

Sweaty palms, a racing pulse, and fear of the water…These are symptoms of SSD (Swimsuit Stress Disorder). A common ailment suffered by 99 percent of women, SSD generally occurs in the spring as women face the dreaded three-way mirror in search of a swimsuit or even just think about getting into one. Now, women can breathe easy and take the plunge with the only known cure for SSD, SPANX Swimsuits!

The brand known for revolutionizing women’s undergarments is answering the call of women yet again and diving in with the launch of SPANX Swimsuits. Designed with the same patented Spanx Thinnovation™ that helps stars like Jessica Alba and Oprah get red carpet-ready, SPANX Swimsuits offer something for every body type with slimming one-pieces and tankinis, figure-flattering bikinis, a flirty swim dress, and a chic bubble skirt to help you take cover in style.

“I grew up in Clearwater, Florida, with a drawer full of swimsuits that all seemed to squeeze and pinch in all the wrong places,” said SPANX founder Sara Blakely. “And, when I heard that we were getting calls and e-mails from women asking if they can wear SPANX under their swimsuits, the visual of those tan lines was something I couldn’t bear! I knew it was time for a better option. So, I got the team together, and we created a line of comfortable, slimming, and really cute swimwear for ourselves and for all of the SPANX fans who have been asking for it for years.”

Simply to dive for, SPANX Swimsuits incorporate smart features to boost any girl’s poolside confidence:

Released leg openings offer secure fit without the squeeze
Great options for “the girls”: removable cups, underwire, or molded soft cups
Slenderizing color blocking creates illusion of a trimmer tummy and narrower waist
Luxurious, super premium Italian jersey fabric ensures suits will look new wear after wear
Innovative compression liner provides comfortable yet powerful shaping all around midriff
Runway-influenced details like swim velvet tiers and ruching keep you on
the fashion forefront
5 different bottom styles sold as separates allow you to choose amount
of control and coverage

The full collection is now available on spanx.com and the following retailers: Saks Fifth Avenue & Saksfifthavenue.com, Neimanmarcus.com, Bloomingdale’s & Bloomindgales.com, Dillard’s, Belk, Lord and Taylor, Von Maur, Atlanta Beach, and Victoriassecret.com. Select styles available in sizes 4-16, ranging from $186-$226. Color offerings include: Black, Flamingo, Chocolate, Pool, Teal, and SPANX Red.

ABOUT SPANX
Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 200 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah! In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and to men with a redefined cotton compression undershirt.