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Recent News Releases

September 07, 2012

SPANX Swim Spring 2013

SPANX® Swim Takes the Plunge into its Fourth Season

Categories: SPANX Swimsuits

April 18, 2012

ASSETS By Sara Blakely® Dives in for A Second Season of Splashy Shaping

ASSETS® Power Suits are back another shapely summer. Slimming styles, strategic pattern placement and new thinnovations make this powerful collection a must-have for beachside beauties and diving divas.

Categories: SPANX Swimsuits

March 01, 2012

SPANX® Boosts Pool-side Confidence and Sinks Swimsuit Woes with New Swim Collection

To mark the launch of the 2012 swimsuit collection, brave SPANX fans suited up and put their own butts on the line to take part in the SPANX Real Women Swim Makeovers. Spanx stylists selected suits from the new collection to flatter each woman’s figure and camouflage any imperfections from bust to butt.

Categories: SPANX, SPANX Swimsuits

May 19, 2011

ASSETS® By Sara Blakely® Launches Power Suits—Splashy Shaping Swimsuits

Power Suits truly empower women to show off their best assets this summer.

Categories: ASSETS, SPANX Swimsuits

September 09, 2010

A Shore Thing! Spanx Launches New Sea-ductive Swim Collections

“Now you don’t have to suck your tummy in at the pool or the beach because the SPANX suits do it for you!” said founder Sara Blakely. “We were thrilled with the success of our first-ever swim launch, and the new suits are so fashion-forward and even more figure flattering.”

Categories: SPANX Swimsuits